Adorno and
Horkheimer's View on Enlightenment and Its Impact
• Adorno and Horkheimer challenge the optimistic view of enlightenment's
effects on society.
• They argue that enlightenment has always aimed to liberate men from fear and
establish their sovereignty.
• They challenge the developmental schema of human thought, which posits that
human history progresses through stages of cognitive classification and
apprehending reality.
• They argue that both myth and enlightenment represent reality and attempt to
explain and account for it.
• They argue that enlightenment's rationalization of society reverts to a
mythical order, a betrayal of enlightenment's emancipatory ideals.
• They view enlightenment as a demythologizing mode of apprehending reality, aiming
to establish human sovereignty over material reality and nature.
• They argue that the realization of human sovereignty requires the dissolution
of myths and the disenchantment of nature.
• They believe that enlightenment is conceived of as superseding and replacing
mythical and religious belief systems, which are often inability to discern the
subjective character and origins of these beliefs.
Adorno and Horkheimer's View on Enlightenment and Mythology
• Adorno and Horkheimer argue that enlightenment reverts to mythology, arguing
that humans' attempts to control nature are primarily instrumental.
• They argue that nature is seen as an object for human will, with humans as
distinct entities capable of subordinating nature to their will.
• This instrumentalist conception of nature leads to a hierarchical
relationship between humans and nature, with reason instrumentalized.
• Adorno and Horkheimer argue that the drive to dominate nature results in a
form of reasoning and a general world-view that appears independently of humans
and is characterized by a systematic indifference to human suffering.
• They insist that individual self-preservation in 'enlightened' societies
requires conformity to the dictates of instrumental reason.
Adorno's Defense of the Controversy
• Adorno argues that authoritative forms of knowledge have become synonymous
with instrumental reasoning, deeming reality discernible only in the form of
objectively verifiable facts.
• He argues that human beings are increasingly incapable of legitimately
excluding themselves from the determinative processes thought to prevail within
the disenchanted material realm.
• He argues that the very constituents of this way of thinking are inextricably
entwined with heteronomy.
• Adorno and Horkheimer argue that material reality appears as an immutable and
fixed order of things, pre-structuring and pre-determining our consciousness of
it.
• They argue that enlightenment reverts to mythology, which they never really
knew how to elude, as it had the essence of the status quo: cycle, fate, and
domination of the world reflected as the truth and deprived of hope.
Adorno and Horkheimer's View on Enlightenment and Nature
• Adorno and Horkheimer argue that the instrumentalization of reason and the
epistemological supremacy of 'facts' establish a single order and mode of
representing and relating to reality.
• They believe that the pursuit of human sovereignty over nature is predicated
on a mode of reasoning that subsumes all of nature within a single, representational
framework.
• They believe that this mode of configuring reality originates from a desire
to dominate nature, reducing the diversity of nature to a single, manipulable
form.
• They view enlightenment as aspiring towards a form of reasoning that is fundamentally
universal and abstract, positing the existence of a unified order, a priori.
• They present the aspiration towards achieving human sovereignty over nature
as culminating in the institution of a mode of reasoning bound to the
identification and accumulation of facts.
• They believe that the aspiration to fully master nature culminates in the
institution of a social and political order over which we have lost control.
• They argue that thought and philosophy aid and abet this order by seeking to mirror
or 'objectively' reflect that reality.
Adorno's Moral Philosophy and Nihilism
Adorno's Moral Philosophy
• Adorno criticizes the instrumentalization of reason and the lack of a moral
basis in modern societies.
• He argues that morality has been replaced by instrumental reasoning and
capitalism, leading to a nihilistic world where moral beliefs and reasoning
have no rational authority.
• Adorno argues that morality has become a tool of power under nihilistic
conditions, with the influence of any moral vision being an expression of the
material interests that underlie it.
Effects of Nihilism within Moral Philosophy
• Adorno identifies the effects of nihilism within moral philosophy,
particularly the moral theory of Immanuel Kant.
• Kant's account of the moral law demonstrates the reduction of morality to the
status of subjective knowledge.
• Adorno criticizes Kant for emptying the moral law of all substantive moral
claims, excluding the pursuit of human happiness as a legitimate component of
moral reasoning.
Nihilism and the Role of the Critical Theorist
• Adorno does not believe that nihilism can be overcome by a mere act of will
or affirming some substantive moral vision of the good life.
• He believes that reason has become entwined with domination and has developed
as a manifestation of the attempt to control nature.
• Adorno considers nihilism a consequence of domination and a testament to the
extent to which human societies are no longer enthralled by moral visions
grounded in some naturalistic conception of human well-being.
• The critical theorist must aim to retain and promote an awareness of the
contingency of such conditions and the extent to which such conditions can be
changed.
Adorno's View on the Culture Industry
Adorno's Perspective on Mass Entertainment
• Adorno, a philosopher, viewed mass entertainment as a manifestation of
domination.
• He viewed both abstract philosophical texts and easily consumable media as
manifestations of domination.
The Culture Industry
• Adorno saw the culture industry as a principal source of domination within
complex, capitalist societies.
• He argued that areas of life that many people believe are free from work
obstruct freedom and the development of a critical consciousness.
Defense of the Culture Industry
• Adorno argued that the culture industry is a key integrative mechanism for
binding individuals to modern, capitalist societies.
• He argued that the culture industry maintains a uniform system, to which all
must conform.
• He argued that individuals' integration within the culture industry restricts
the development of a critical awareness of social conditions.
Adorno's Defense of the Culture Industry
• Adorno argued that cultural commodities are subject to the same
instrumentally rationalized mechanical forces that dominate individuals'
working lives.
• He argued that systematic exposure to the culture industry has the
fundamental effect of pacifying its consumers.
• He presented the pacifying effects of cultural commodities in the underlying
uniformity of such goods.
The Culture Industry as a Manifestation of Identity-Thinking
• Adorno conceived of the culture industry as a manifestation of
identity-thinking and as being effected through the implementation of
instrumentally rationalized productive techniques.
• He presented the culture industry as an endless repetition of the same
commodified form.
• He argued that the standardized character of cultural commodities results
from the increasingly mechanized nature of the production, distribution, and
consumption of these goods.
Adorno's Analysis of Culture Industry
• Adorno's main focus is on music, a medium that reveals the culture industry's
features and effects.
• He argues that industrialized production techniques have changed the
structure and reception of musical commodities.
• Adorno presents musical commodities as set pieces eliciting set responses,
promoting a general condition of immaturity.
• He contrasts the fetishism of music with a regression of listening, where
listeners lose freedom of choice and responsibility, and reject the possibility
of conscious perception of music.
• Adorno's analysis extends to other areas of the culture industry, including
television and astrology columns.
• He sees astrology as a symptom of complex, capitalist societies, conditioned
by impersonal, external forces.
• Adorno argues that astrology contributes to a fetishistic attitude towards
conditions that confront individuals' lives, promoting a vision of human life
as determined by forces beyond our control.
• Adorno argues that the culture industry fundamentally prohibits the
development of autonomy by forming individuals' consciousness of social
reality.
• He sees the culture industry as an essential component of a reified form of
second nature, with which individuals must conform and adapt.
• Despite the 'rubbish' commodities produced by the culture industry, their
effects on individuals are serious.
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